V. Pattammal, and Dr. K Gunasekaran. “STATISTICAL INFERENCE OF BRAND CORE ELEMENTS, PRODUCT & ORGANIZATIONAL ATTRIBUTES, CORE BRAND USER PERSONA & VALUE PROPOSITION (BRANDS) OF DAVID AAKER BRAND IDENTITY MODEL”. Acta Scientiae, vol. 7, no. 1, Feb. 2024, pp. 203-25, https://periodicosulbrabra.org/index.php/acta/article/view/47.