V. PATTAMMAL; DR. K GUNASEKARAN. STATISTICAL INFERENCE OF BRAND CORE ELEMENTS, PRODUCT & ORGANIZATIONAL ATTRIBUTES, CORE BRAND USER PERSONA & VALUE PROPOSITION (BRANDS) OF DAVID AAKER BRAND IDENTITY MODEL. Acta Scientiae, [S. l.], v. 7, n. 1, p. 203–225, 2024. Disponível em: https://periodicosulbrabra.org/index.php/acta/article/view/47. Acesso em: 13 jun. 2026.