Ju Hao, Gao Xuelian, Luo Yi, Feng Yan and Abhijit Ghosh 2024. LEADERSHIP, TECHNOLOGY, AND EVOLVING CONSUMER BEHAVIORS: A UNIFIED FRAMEWORK FOR MULTINATIONAL SUCCESS. Acta Scientiae. 7, 1 (Dec. 2024), 721–729. DOI:https://doi.org/10.1212/AS.2024724084.