USE OF DIGITAL MEDIA FOR ASSESSMENTS AND EVALUATIONS BY HIGHER EDUCATIONAL INSTITUTIONS - AN EMPIRICAL STUDY.
Keywords:
Media, Higher EducationAbstract
Higher education's assessment methodologies have transformed significantly, transitioning
from conventional written evaluations to innovative digital platforms. This shift, along with
digital technology's growth, offers unprecedented flexibility, scalability, and inclusivity in
evaluation mechanisms. By using digital media, institutions aim to instil crucial 21st-century
skills, such as digital literacy and critical analysis, while simulating real-world problem-solving
scenarios for students. Integrating these platforms also presents unique challenges, notably in
preserving academic integrity and ensuring equal access for all students. This empirical study
explores the adoption and impact of digital media in the assessment and evaluation processes
of higher education. This paper focuses on the multifaceted world of digital media assessments,
highlighting their inherent advantages and associated challenges. It underscores the importance
of aligning assessment strategies with the demands of a technologically driven educational
ecosystem and offers a foundation for further research and improvements in practice. Sample
of 211 respondents associated with higher educational institution were surveyed with the help
of a questionnaire to know the impact of Digital Media for Assessments and Evaluations by
Higher Educational Institutions. The study concludes that there is significant impact of Digital
Media for Assessments and Evaluations by Higher Educational Institutions
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