DETERMINATION OF CONSUMER PURCHASE PREFERENCE FOR STAR RATED HOME APPLIANCES AND OUTCOME OF ENERGY EFFICIENCY INITIATIVES
Keywords:
Home appliances, energy efficiency, star rating, energy bill, appliance usage guidance, star rating.Abstract
Increasing awareness about the climate change and subsequent possible situation of global
warming lead agencies and governments at global level to take measures to alleviate its adverse
effects and determine various innovative alternatives. Shift to alternate and clean sources of
fuel, using clean technologies reduce carbon emissions However they are capital intensive and
will take a long time to deliver a measurable impact. Hence one of the measures that stands out
and can have immediate effect in reducing global warming is optimising the usage of electrical
energy.
Governments have formed numerous policies and programmes that support innovation and
R&D increasing energy efficiency of appliances. In last three decades, policies and measures
are implemented across the regions such as Europe, America, Asia Pacific including India have
seen positive shift from traditional to energy efficient appliances. Global manufacturing
organisations have worked towards delivering home appliances which are more energy
efficient.
This study provides insights into customer awareness of energy efficiency, their decisions to
purchase energy-efficient appliances, such as those with star ratings and their initiatives to
improve energy efficiency while the appliances are in use.
The findings demonstrate that customers prefer to buy star-rated appliances and place a positive
value on star labelling on home appliances. Customer can still buy higher star rated home
appliances and dealership should provide tips for the efficient use of the appliances.
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