AN EMPIRICAL STUDY TO INVESTIGATES CUSTOMER AWARENESS AND PERCEPTION ABOUT THE UTILISATION OF MOBILE BANKING.
Abstract
The utilisation of electronic channels, including ATMs, online banking, tele-banking, and
mobile banking, is on the rise among the prominent banks in India. This study aims to
investigate consumer awareness of mobile banking and their perceptions of this service. A
survey study was done among consumers residing in Pune. The research findings indicate that
customers possess knowledge of the availability of mobile banking services offered by their
respective financial institutions. Consumers possess a comprehensive understanding of the
diverse range of financial transactions that can be facilitated through the utilisation of mobile
banking services. Consumers perceive mobile banking as a user-friendly and convenient tool
that offers them the freedom to conduct transactions at any given time, hence enhancing its use.
Consumers perceive the primary benefit of mobile banking to be the ability to do banking
activities at any location and at any time. For this study Working professions and students from
different institution 225 respondents were responded. Structured questionnaire was used to
gather information
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