A STUDY ON CUSTOMER PERCEPTION TOWARDS THE IMPACT OF FINTECH IN BANKING SECTOR AT STATE BANK OF INDIA IN BELAGAVI CITY
Keywords:
Fintech, Customer Perception, State Bank of India (SBI), Digital Banking, YONO App, UPI, Internet Banking, Belagavi City, Financial Inclusion, Technology AdoptionAbstract
This paper explores the customer perception regarding the effect of the Financial
Technology (Fintech) services on the banking industry with reference to the State Bank of India
(SBI) at Belagavi City. The study will measure the perceptions, adoption, and the gains that
customers are receiving on the SBI new generation digital platforms like YONO, Internet
Banking, and UPI services, and what challenges they experience during the usage. A descriptive
research design was used, where a structured questionnaire was used to gather the primary data
that were obtained out of 100 respondents randomly selected using a purposive sampling
technique. This research involved secondary data collection in the form of journals, reports, and
reliable websites. SPSS/MS Excel was used in the application of statistical tools, including
percentage analysis, descriptive statistics, chi-square tests, and cross-tabulation analyses to
interpret data.
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ISSN:1517-4492 | E-ISSN:2178-7727
© 2025 Authors
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A Study On Customer Perception Towards The Impact Of Fintech In Banking Sector At State
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